In a time when local breweries are popping up on every corner and introducing new beers like a Hazy IPA, tantalizing your every taste bud, Natural Light has turned it up a notch by launching a new “sessionable” lager infused with strawberries and lemonade.

Hold on…pause for laughter…ok, continue…

A sessionable, light lager brewed with a phenomenal combination of ripe strawberry and fresh lemonade flavors that are perfect for increasing the fun of every occasion.

Naturdays will recruit young LDAs by offering all-day refreshment with what they care about the most, a value price point and a sweeter flavor profile.

For those who like strawberry lemonade…and drinking beer.

Sit back and relax, it’s Naturday!

Natural Light

I can’t speak to the actual taste, and likely will never be able to (unless I’m so trashed I think I’m drinking an actual lemonade), but the design and the name is atrocious. It seems others agree.

In what appears to be a vintage-style design from the 60’s, the new can design spews pink flamingos that used to adorn your lawn when it was all picket-fences and hippies.

But don’t worry, it doesn’t stop there. Natural Light is also coining a new term, “NATURDAYS,” which apparently means you can drink liquid shit all day long next to your flamingos and a rubber inflatable around your waist. I can here college students saying, “I drink on any day ending Y.”

Wait…there’s more. While you’re sick at home from drinking this concoction you can also watch their car race. Yippee! Although, it appears the marketing is aimed at women, who, last time I checked were a whopping 35% of Nascar’s audience. Maybe it’s for men who think buying this for their gal is a good idea.

This kind of reminds me of Bud Light Lime, which gets glowing reviews. Enjoy!

Photos: Natural Light

Author

Chuck is the Design Brother and CEO of Rareview, where he's been lucky as all hell to win several design awards, including the coveted Webby Award. Now he really thinks he's a designer.

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