The women behind the flag are changing the path of political branding and its evolution. The days of relying on the color trinity of red, white, and blue are gone, putting the whole color spectrum in play. The 2020 elections are going to be 50 shades of cool.

Now, a diverse pool of female Democratic presidential candidates is shaking things up politically at a time when our country is in desperate need of a new leadership vision. They are signaling that something new is coming with non-traditional color choices, and they are leading the next big leap in presidential branding–breaking the red, white, and blue color barrier.

Democratic women are making strategic choices that leverage their campaign branding to send a signal to the country that this time, things are different. This is not politics as usual.

Deroy Peraza, Principal and Creative Director at Hyperakt

Deroy Peraza breaks down the candidates and their styles in the new article at Fast Company.


Ryan is the content guy at Rareview and thankfully, not related to the Pearsons. Bringing over a decade of writing to the table, as well as a hefty pour of bourbon, his delusions of grandeur keep him writing and drinking.

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