Who doesn’t love walking down Hollywood’s Memory Lane while you relive all of the great moments in cinematic history? Well, Walmart found a way to infuse nearly every iconic vehicle from Hollywood present and past into their brand new grocery pick up commercial. From Scooby Doo’s Mystery Machine to the Mutt Cuts shaggin’ wagon from Dumb & Dumber, Walmart ropes you in with a brilliant dose of nostalgic familiarity.
We not only picked ‘famous cars’ from iconic movies we knew would be instantly recognizable to our customers – and launched the campaign during one of the film industry’s most popular awards shows – but we also worked with a variety of different Hollywood studios to gain access to these vehicles.
Barbara Messing, Walmart U.S. Chief Marketing Officer
Now if you’ll excuse me, I have to go throw another shrimp on the barbie for my Austrian friend.
