Things are starting to heat up in the land of Super Bowl ad teasers, and two familiar characters are bringing the nostalgia to the screen. Stella Artois has converted two well-known characters who are famously loyal to their drink of choice.
The ad, which will air during the second quarter of the game, first shows Parker’s Sex and the City character entering a restaurant (with the Sex and the City theme playing in the background), where she’s welcomed by the staff and immediately offered her signature drink: a cosmopolitan. When she turns it down, asking for a Stella Artois instead, it sends the restaurant into immediate shock and subsequent panic. The music stops, flames swell, waiters run around and food is spilled. But Carrie gets her beer.
After she does, The Dude enters the bar. The bartender assumes he wants a white Russian, his go-to beverage. But like Carrie, he changes his mind and asks for a Stella. Drink in hand, he goes and sits down at the table next to Carrie’s, who leans over to compliment his drink choice, to which he replies, “Changing can do a little good.”
Diana Pearl, Staff Writer at AdWeek
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