Brands are constantly changing, refreshing, and trying to bring an element of evolution to a proven style. Most of the time they fall flat or fail to impress, but Slack rolled out their new logo and it follows right in line with the maturity of the company. The brilliant design minds over at Pentagram brought the new logo to life and a breath of fresh air to the communication app.
Our in-house design and brand team, together with Michael Bierut and the team from Pentagram, worked to create a new and more cohesive visual identity. And we’re starting, today, with the logo.
It uses a simpler color palette and, we believe, is more refined, but still contains the spirit of the original. It’s an evolution, and one that can scale easily, and work better, in many more places.
The Slack Team
Check out the new logo and the design process here at Slack’s official announcement.