We are at a turning point in this country with culture, accountability, social acceptance, and who know how many more things. The #MeToo movement brought to light too many skeletons that have been shoved into countless closets. The elephant in the room is growing bigger and its voice is demanding to be heard. Gillette’s new “The Best A Man Can Get” campaign is firing on all cylinders and bringing with it a male-focused challenge.
This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own. We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘boys will be boys’ is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our ‘best’ together.
Pankaj Bhalla, Gillette Brand Director, via told the Wall Street Journal