Merging elements of two apps into one platform is a dangerous move, but combining the same element across three apps might just be moronic. Facebook’s intent to bring together the messaging services of Instagram, Messenger, and WhatsApp might sound like a great idea, but the security, privacy, and logistical issues could prove that this idea should have stayed in the think tank where it belonged.

Facebook plans to integrate WhatsApp, Instagram and Messenger, the technology giant has announced.

The merger is intended to create “the best messaging experiences” for the billions of users around the world who use the Facebook-owned apps.

Each app will remain distinct from each other, though the underlying messaging infrastructure will be unified, according to people familiar with the matter.

A spokesperson for Facebook said the merger would deliver a messaging platform that is “fast, simple, reliable and private”, though data experts have warned it could have an impact on people’s privacy.

Anthony Cuthbertson, Writers at The Independent

The exact details haven’t been released but you can learn more as The Independent dives into the implications and possibilities.


Rob is the better looking Marketing brother and CMO of Rareview. When he’s not marketing or changing diapers, he loves running, buying overpriced Jordan’s, and reliving stories about his glory days that are long passed.

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