We’re only a few days into the new year and already it seems like the marketing world is in overdrive. Set up by big moves in the latter part of last year, 2019 is rolling out to be filled with moves across platforms and engagement styles.
Underpinning these shifts will be heavier investments in data and e-commerce, with marketers turning more frequently to outside partners for help — but not always from the traditional agency suite. The demand for high-impact, purpose-driven creative messaging, delivered through a number of evolving channels like connected TV, will prove essential in distinguishing brands from competitors.
Peter Adams, Associate Editor at Marketing Dive
From the ramp up to the 2020 election to the privacy regulations companies are going to face, Marketing Dive delves into the seven trends you’ll need to know before the marketing onslaught of 2019 bowls you over.