Just when you thought it was going to be a normal day, the marketing geniuses over at the Kraft Heinz brand decided to break the internet with a Christmas venture you’d never expect.
Two questions before we begin:
Are you ready to see the best thing you’ll see all day? Are you prepared to have a new favorite Christmas song? Alright, whether you answered “yes” or not, strap in, grab a blinged-out chalice of delicious cherry-flavored Kool-Aid and treat yourself to Lil Jon’s collaboration with Kool-Aid Man: All I Really Want For Christmas.
Beautifully weaving Lil Jon’s “yeah” and Kool-Aid Man’s “oh yeah” the two artists come together perfectly to express the true joy of Christmas. The house party atmosphere is framed by DJ St. Nick spinning some sick beats on his CDs and a dance party that envelops the whole house.
At the center of the message, Lil Jon and Kool-Aid Man share a truly meaningful moment by the Kool-Aid fountain in the kitchen. Together they pour out the negativity of the eggnog while Lil Jon articulately tells us what he really wants for Christmas. A quick solo by Kool-Aid Man reaffirms Lil Jon with a few “oh yeahs” and the message is tied up neatly with Kool-Aid Man-shaped cookies.
All joking aside, this is the latest, and most festive attempt from the marketing team at the Kraft Heinz brand to engage a younger audience. They’ve gone as far as to make the song available on music streaming platforms like Google Play, Apple Music, Spotify, and Amazon. This is a perfect follow-up from their Snapchat campaign they launched to promote their carbonated drink earlier this year.
Brands are fusing nostalgia with modern technologies and trends. These perfectly paired juxtapositions allow marketers the chance to think outside of the box and criss-cross genres without losing the message.
What better way to celebrate the holidays than by bringing two icons together in order to produce a new and meaningful holiday tradition? Lil Jon and Kool-Aid Man have set the bar for holiday duos and pushed themselves into the same breath as the great David Bowie and Bing Crosby meeting.