Were you one of the many Instagrammers that opened the app only this morning only to find your social feed had gone sideways? We thought we might have been still feeling the effects of round six from last night, but it turns out there were quite a few other users whose Instagram feeds went sideways.

Apparently, Instagram rolled out a short-term test that changed the orientation of select users to start “Introducing a New Way to Move Through Posts”, and had been planning to try it for some time.

We’re always testing ways to improve the experience on Instagram and bring you closer to the people and things you love.

Instagram Spokesperson, from a TechCrunch interview in October

Although we’re pretty sure that this is going to be just a quick little blip on the social media scene, Engadget goes into the problem a little deeper here.


Chuck is the Design Brother and CEO of Rareview, where he's been lucky as all hell to win several design awards, including the coveted Webby Award. Now he really thinks he's a designer.

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