The scene opens on the quiet Google headquarters in Mount View, California as the ominous Darth Vader theme plays in the background. It has finally come to pass that the might of Google has joined the global domination of the Disney army. This strategic new partnership between the otherworldly corporations gives Google access to the network of Disney while sharing Google’s Ad Manager as their main source of advertising reach.

That means that Google will now power advertising for Disney’s unmatched collection of brands and properties—including Disney, ABC, ESPN, Marvel, Pixar and Star Wars—across multiple channels, including live streaming and direct-to-consumer content offerings. Disney will be able to serve video ads effortlessly on the web, in mobile apps, streaming through connected TVs and for live events.

Disney and Google share a passion for bringing quality content and information to everyone, everywhere. With this new relationship, Disney will bring its entire global digital video and display business onto the Google Ad Manager, which will serve as its core ad technology platform.

Philipp Schindler, Chief Business Officer at Google

Disney and Google has joined forces to bring an unrivaled reach t their businesses.

With the newly unlocked access to Dinsey’s media assets, Google will be able to create ads across all of the Disney platforms. On Disney’s end, they can now harness the unprecedented power of Google’s Ad Manager which allows promotions for their seemingly endless media library that holds the reach and engagement of the Google brand.

Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens—everywhere.

Philipp Schindler, Chief Business Officer at Google

We’re also expecting another announcement from the companies that will give the full details of this partnership. What we expect to hear: First, Google will be training the Stormtroopers in Mountain View, California, while Disney taps into “The Force” to deal with all who stand in their way. We all knew that a partnership like this would happen eventually and that soon there will be a brand new Mickey-shaped moon in our orbit.

Author

Ryan is the content guy at Rareview and thankfully, not related to the Pearsons. Bringing over a decade of writing to the table, as well as a hefty pour of bourbon, his delusions of grandeur keep him writing and drinking.

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