Apple prides themselves on breaking the mold, cutting a new edge, and thinking outside the marketing box. However, with their new commercial, Color Flood, they take a page out of the early 2000’s playbook and bring back the fad of parkour. Fusing an eye-catching wave of color with everybody’s favorite non-sport that revolves around walking, Apple has hit marketing gold yet again as they continue to push the iPhone XR.

Doug Zanger from AdWeek explains the new campaign for the iPhone XR and its brilliant use of color and action in his latest article.

Get ready for a flood of color that for some reason reminds me of a bunch of 90’s boy bands getting ready for one big concert.


Ryan is the content guy at Rareview and thankfully, not related to the Pearsons. Bringing over a decade of writing to the table, as well as a hefty pour of bourbon, his delusions of grandeur keep him writing and drinking.

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