Let the world of single malt lovers and Game of Thrones fans rejoice! Diageo, the global distributor of some of the most iconic whiskies, has paired with HBO to showcase the different regions of Scotland’s whisky production while promoting the upcoming release. Winter is finally, and thankfully, here.
In celebration of the eighth and final season of the critically-acclaimed TV series, Game of rones, DIAGEO and HBO are releasing a limited-edition collection of single malt scotch whiskies inspired by the show. Each of these rare scotches is paired with one of the iconic Houses of Westeros, as well as the Night’s Watch, giving fans an authentic taste of the Seven Kingdoms and beyond. These iconic whiskies serve as must-have collectibles for Game of Thrones and whisky adorers to toast to the final season.
The Diageo Team
Following the in the footsteps of Johnnie Walker’s White Walker Whisky, the two industry giants have had a pretty successful relationship blending the worlds of award-winning television and acclaimed spirits.
The new releases are aimed at delivering a perfectly combined assault of fan-driven marketing, high-quality (high-proof) whisky, and a price point that won’t set you back too much. None of the whiskies exceed the $70 mark, so you won’t have to be a Lannister to afford it.
- Game of Thrones House Tully – Singleton of Glendullan Select ($29.99)
- Game of Thrones House Stark – Dalwhinnie Winter’s Frost ($39.99)
- Game of Thrones House Targaryen – Cardhu Gold Reserve ($39.99)
- Game of Thrones House Lannister – Lagavulin 9 Year Old ($64.99)
- Game of Thrones The Night’s Watch – Oban Bay Reserve ($62.99)
- Game of Thrones House Greyjoy – Talisker Select Reserve ($44.99)
- Game of Thrones House Baratheon – Royal Lochnagar 12 Year Old ($64.99)
- Game of Thrones House Tyrell – Clynelish Reserve ($59.99)
Every single malt has been specifically chosen by their Master of Whisky, Ewan Morgan, and then paired with a House by Joanne McKerchar, their lead archivist. While this is an amazingly smart marketing move to prey on the fandom of one of the greatest, and most beloved, shows of all time, it’s also a brilliant way to innovate engagement.
Encompassing the world that George R.R. Martin has created into beautifully packaged bottles, elevates the audience experience and lets them taste what Westeros is while watching. Viewers can lose themselves in the battle scenes and storylines while sipping single malt scotch that has been artfully paired to their favorite, or most despised house.
Now, I will gracefully bend the knee and continue to do what I do: drink and write things.